Thursday, January 22, 2015
Wednesday, January 21, 2015
List of Internet Advertising revenue
- CPM ads ("cost per thousand views"; banner ads online and regular ads in print, TV and radio)
- CPC ads ("cost per click"; think Google ads)
- CPT ads ("cost per transaction"; you pay only if the customer brought to you from a media sites becomes a paying customer. Here's credit protection.)
- Lead generation (you pay for qualified names of potential customers)
- Auto responded Memberships (people pay for email; watch this free video)
- Subscription revenues
- Affiliate revenues (e.g., Amazon Associates, Products + Clickbank)
- Rental of subscriber lists
- Sale of information (selling data about users--aggregate/statistical or individual--to third parties)
- Licensing of brand (people pay to use a media brand as implied endorsement)
- Licensing of content (syndication)
- Getting the users to create something of value for free and applying any of the above to monetize it. (Like Digg or our own Reddit)
- Upgraded service/content (ed: aka "freemium")
- Alternate output (pdf; print/print-on-demand; customized Shared Book style; etc.)
- Custom services/feeds
- Live events
- "Souvenirs"/"Merchandise"
- Co-branded spinoff
- Cost Per Install (popular with top Facebook apps who can help others get installs)
- E-commerce (selling stuff directly on your website)
- Sponsorships (ads of some sort that are sold based on time, not on the number of impressions)
- Listings (paying a time based amount to list something like a job or real estate on your website)
- Paid Inclusion (a form of CPC advertising where an advertiser pays to be included in a search result)
- Streaming Audio Advertising (like radio advertising delivered in the audio stream after a certain amount of audio content has been delivered)
- Streaming Video Advertising (like streaming audio but in video)
- API Fees (charging third parties to access your API)
- Funding and Licensing,
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